We plan, run and optimise Google, Meta and LinkedIn ads for Leeds businesses. No fluff — just clear targets, smart spend and straight reporting, shaped by the realities of the city’s market.
Leeds isn’t London — and that’s an advantage when you plan paid media properly. We map demand from the city centre to the wider West Yorkshire catchment, then build account structures that mirror how people actually search and scroll here. Think city‑centre intent, commuter‑belt convenience, and neighbourhood nuance across LS postcodes. Expect intent‑led Google campaigns for the heavy lifting, supported by Meta for reach and LinkedIn for B2B. We don’t chase vanity metrics; we care about qualified leads, orders and booked appointments. Every pound is placed with purpose, and every test is run to answer a clear question.
On Google, we anchor forecasts in actual costs, not guesses. As a sense‑check, the UK search average sits around £1.05 CPC (Wordstream Google Ads Benchmarks, 2024); Leeds often tracks close, until you step into high‑pressure niches. Legal terms in particular run hotter — typical CPCs land near £5.80 (Wordstream Google Ads Benchmarks, 2024). We plan for that reality, prioritising high‑intent queries, sculpting match types, and using negatives early. You’ll see where we push for position, and where we pull back to let budget stretch further without losing meaningful volume.